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Work Sample: Rotary International profile for Gates Foundation
We’ve recently taken on some copywriting work for The Bill & Melinda Gates Foundation, creating profiles of their major grantees for their Web site. It seems that even 15+ years in to this World...
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Work Samples – Community newsletters
One of the services I provide (also a passion!) is planning and writing e-mail newsletters. My early career was in journalism, but in the mid-’90s I fell in love with the Internet and this...
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Work Samples – Writing killer home page headlines
I spent several years refining the art and science of the home page headline at Microsoft.com. Some of these approaches may seem commonplace today, but they were quite original at the time they were...
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Work Samples: Living Proof profiles for Gates Foundation
We continue our samples of work for The Bill & Melinda Gates Foundation with profiles we wrote for the Living Proof Project that just launched with a large publicity campaign (we previously...
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Work Sample: MSN Lifestyle article on shopping innovations
When I was a newspaper reporter, I had 2-3 bylines every day. In more recent years, my work tends to go uncredited or, when I ghost write, credited to someone else. So I was pleasantly surprised when I...
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Work Sample: Tales from the road- Women share their motorcycle adventures...
Although the bulk of my work today is in marketing, I do occasionally venture back to my journalism roots. I recently wrote a piece for MSN about two motorcycle enthusiasts who happen to be female. The...
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Work Samples: Guide to Gaming with Kids and Hilarious Gifts
It’s been a long time since I’ve written an article with a byline (November 2009, in fact!), but I was hit up by MSN Lifestyle to contribute two pieces this holiday: The Guide to Gaming With Your Kids...
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Three common social media misfires (and how to avoid them)
Social media has a critical role to play in your overall marketing campaign. A well-executed campaign will spread naturally through shares on the major outlets. You must invest the time and yes – money...
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Jacqui Kramer Work Samples (Feb 2015)
Thank you for your interest. I have broken down the writing samples on this page by company. For more information about my professional experience, please visit my LinkedIn profile. Thank you! (See...
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